Živé ploty - Tujehabr
The Caregiver“Vítáme příznivce živých plotů. V oddíle ”
Serves Homeowners looking for privacy and aesthetic appeal in their gardens
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Živé ploty - Tujehabr anchors on a muted Yellow (#e2e1d5) as their primary brand signal, paired with Yellow (#898914), and accented by Red. The palette leans warm — inviting and energetic.
#e2e1d5
Primary
#898914
Secondary
#8a081a
Accent
#a69b4c
Accent
#cbbe8d
Accent
#fffffe
Background
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Živé ploty - Tujehabr uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Živé ploty - Tujehabr is authoritative and decisive, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Green
Used in the logo and website design to represent plants.
Tujehabr
Combining the names of the two main plants they sell.
Roof over hedge
A stylized red roof shape over a green hedge illustration.
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