zkoukniauto.cz
The Ruler“Zkontrolujeme vámi vybraný ojetý vůz”
Serves Individuals looking to purchase a used car
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
zkoukniauto.cz anchors on a vivid Orange (#fe8d4d) as their primary brand signal, paired with Orange (#fc6b1a), and accented by Orange. The palette leans warm — inviting and energetic.
#fe8d4d
Primary
#fc6b1a
Secondary
#bb6d41
Accent
#7d5137
Accent
#65574f
Accent
#c85f23
Accent
Typography
Headings set in Switzer (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
zkoukniauto.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
zkoukniauto.cz is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on React, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Burnt Orange
Used in the logo and as a primary accent color throughout the website.
Inter
Modern sans-serif font used for body text and headings, conveying trustworthiness.
Helping people choose cars
The website highlights the company's 9+ years of experience helping people choose the right car.
Social Media Intelligence
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