Zlevněnka logo

Zlevněnka

The Everyman
Retail·Secondhand Store·est. 2021·zlevnenka.cz

Serves Budget-conscious shoppers

RobotoAffordablePracticalCommunity-focusedReliable11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

ValueSustainabilityCommunityAccessibility

Color Intelligence

Zlevněnka anchors on Orange (#e17329) as their primary brand signal, paired with Orange (#fac14b), and accented by Orange. The palette leans warm — inviting and energetic.

#e17329

Primary

#fac14b

Secondary

#915828

Accent

#a6a4ac

Accent

#fae5c8

Accent

#5e4a2e

Accent

warm palette(5w/1c)Orange · Gray

Typography

Headings set in Libre Franklin (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
RobotoBodySans Serif
Aa
Libre FranklinHeadingsSans Serif
Aa
Helvetica Neuesecondary_headingSans Serif

Logo Anatomy

Zlevněnka uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Zlevněnka is casual and conversational, energetic and passionate, simply spoken and accessible.

Enthusiasm
70%
Warmth
60%
Urgency
60%
Confidence
50%
Humor
40%
Voice Person

third

Reading Level

elementary

CTA Style

urgent

Signature Words

ZlevněnkaBazarLevnéVýhodnéKoupit

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withwordpress
Social
facebooktwitterinstagram

Market Presence

Local market, headquartered in Brno, CZ.

Origin

CZ

Headquarters

Brno, CZ

Market Scope

local

Languages

cs

Zlevněnka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Zlevněnka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Orange

Signature ColorSupporting

Used for the logo and call-to-action buttons.

Consistency80%
WebsiteSocial
ActiveOccasional

Roboto

Typography CodeSupporting

Used for headings and body text, creating a modern and readable look.

Consistency90%
Website
ActiveOccasional

Bazar

CatchphraseSupporting

Repeated word indicating the nature of the business.

Consistency95%
Website
ActiveOccasional

Zlevněnka logo shape

Signature ShapeSupporting

The Zlevněnka logo features a distinctive shape resembling a stylized lamp and container, with an orange outline and the brand name inside.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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