Český rozhlas Zlín
The Everyman“Rozhlas, který je vždy na blízku. Oblíbené pořady a hudba, kterou máte rádi.”
Serves Residents of the Zlín region
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Český rozhlas Zlín anchors on Blue (#0c3e79) as their primary brand signal. The palette leans cool — projecting trust and professionalism.
#0c3e79
Primary
#fcfcfd
Background
#c1c4cd
Background
#000e37
Background
#041f4e
Background
#000000
Background
Typography
Headings set in rozhlas_bold (a sans-serif — clean, modern, and optimized for digital), body in rozhlas_regular (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Český rozhlas Zlín uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, corporate, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Český rozhlas Zlín is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
journalistic, candid
natural
full_color
flat
top_horizontal
rounded
comfortable
image
Digital Footprint
Built on Drupal, active on 5 social platforms.
Market Presence
Regional presence, headquartered in Zlín, CZ.
CZ
Zlín, CZ
regional
cs
Český rozhlas Zlín is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Český rozhlas Zlín. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Founding Year
References to the founding year of 1997.
Regional Focus
Strong emphasis on local news and events within the Zlín region.
Czech Radio Blue
Consistent use of #0058a9 across the website for headings, links, and accents.
Rozhlas Font Family
Use of the custom 'rozhlas' font family for headings, body text, and navigation.
Station Name
The station name includes the region it serves (Zlín).
Stylized R
The letter 'R' is stylized with horizontal bars and a geometric design.
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