What Drives Them
Organized and dependable. Creates order and stability.
Zluty Obchod focuses on providing reliable and practical workwear, safety equipment, and industrial footwear, emphasizing a professional and helpful approach to customer service. The brand's technical voice and category-focused navigation further reinforce this positioning.
Color Intelligence
ZLUTYOBCHOD.CZ anchors on a vivid Orange (#865d01) as their primary brand signal, paired with Orange (#f6ae1e), and accented by Yellow. The palette leans warm — inviting and energetic.
#865d01
Primary
#f6ae1e
Secondary
#e2ded0
Accent
#c7857e
Accent
#2a2a29
Text
#000000
Background
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
ZLUTYOBCHOD.CZ uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ZLUTYOBCHOD.CZ is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Product shots, Industrial settings
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
ZLUTYOBCHOD.CZ is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ZLUTYOBCHOD.CZ. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Zluty Obchod Orange
The orange color #e68600 is used in the logo and for key interactive elements.
Oswald Heading
The Oswald font is used for headings, providing a modern and bold look.
Category-Based Product Naming
Products are named based on their category and function, making it easy for customers to find what they need.
Czech Language
The website is primarily in Czech, targeting the local market.
Category-Focused Navigation
The website uses a clear category-based navigation to help users find products easily.
Yellow Circle with ZO
A bright yellow circle with the letters 'ZO' in a stylized font, often accompanied by two dots below the letters.
ŽLUTÝ OBCHOD Font
The distinctive font used for the 'ŽLUTÝ OBCHOD' text, which is bold and sans-serif.
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