Zoo Praha
The Everyman“Zoologická zahrada hl. m. Prahy sídlí v pražské Troji už více než 80 let.”
Serves Families with children
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Zoo Praha anchors on a vivid Red (#e40028) as their primary brand signal, paired with Red (#f5a1b0), and accented by Red. The palette leans warm — inviting and energetic.
#fefcfc
Background
#e40028
Primary
#f5a1b0
Secondary
#f9d1d8
Accent
#364640
Accent
#ee647c
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in OpenDyslexic (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Zoo Praha uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: naturalistic, modern.
Combination Mark
organic
Icon + Text
6/10
Brand Character
Zoo Praha is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Wildlife, Documentary
natural
full_color
flat
horizontal
rounded
moderate
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
Zoo Praha is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Zoo Praha. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: organic
Brand Codes
Bright Red
Used for the logo and website accents (#e40028).
Animal Characters
Use of animal characters in promotional materials.
OpenDyslexic
Use of OpenDyslexic font to improve readability.
Animal Footprints Icon
The logo features a circular arrangement of stylized animal footprints (paw, frog foot, bird wing, etc.) in different colors.
Social Media Intelligence
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