Zoologická zahrada Dvorec
The Everyman“Soukromá Zoologická zahrada na jihu Čech”
Serves Families with children
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Zoologická zahrada Dvorec anchors on Orange (#f5f0e4) as their primary brand signal, paired with Green (#126b3a), and accented by Orange. The palette leans warm — inviting and energetic.
#f5f0e4
Primary
#126b3a
Secondary
#e8ab10
Accent
#65744e
Accent
#b3b193
Accent
#d3d3d3
Background
Typography
Primary typeface: Montserrat.
Logo Anatomy
Zoologická zahrada Dvorec uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: naturalistic, playful, friendly.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Zoologická zahrada Dvorec is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
natural, candid
natural
full_color
flat
horizontal
rounded
loose
Digital Footprint
active on 4 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Zoo Dvorec Green
The shade #38b50e is used for key elements like buttons and accents, representing nature and vitality.
Animal Illustrations
Cartoon-style animal illustrations are used throughout the website to appeal to children.
Montserrat Bold
The Montserrat font is used for headings, creating a modern and readable look.
Czech Language
The website is primarily in Czech, reflecting its local focus.
Zoo Dvorec Lion Silhouette
A black silhouette of a lion with a tree in the background is used as a recurring visual element.
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