Zoologická zahrada Ústí nad Labem logo

Zoologická zahrada Ústí nad Labem

The Everyman

Zoologická zahrada Ústí nad Labem

Entertainment·Zoo·zoousti.cz

Serves Families with children

PT Sans CaptionEducationalFamily-friendlyNature-focusedConservation-minded11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

EducationConservationCommunityAnimal Welfare

Color Intelligence

Zoologická zahrada Ústí nad Labem anchors on a vivid Red (#e70001) as their primary brand signal, paired with Yellow (#464834), and accented by Orange. The palette leans warm — inviting and energetic.

#e70001

Primary

#464834

Secondary

#f6e3b3

Accent

#e5bfc5

Accent

#f2a91a

Accent

#f6cc69

Accent

warm palette(6w/0c)Red · Yellow · Orange

Typography

Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in PT Sans Caption (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
PT Sans CaptionBodySans Serif
Aa
Helvetica NeueHeadingsSans Serif
Aa
Arialsecondary_headingSans Serif
Aa
zoo-ikonUIDecorative

Logo Anatomy

Zoologická zahrada Ústí nad Labem uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: naturalistic, playful, friendly.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

naturalisticplayfulfriendly

Brand Character

Zoologická zahrada Ústí nad Labem is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.

Enthusiasm
88%
Warmth
79%
Confidence
65%
Humor
55%
Nostalgia
40%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

zvířatazooÚstí nad Labemdětinavštivte

Design Playbook

Photography

Wildlife, Animal portraits

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Digital Footprint

active on 3 social platforms.

Social
youtubefacebookinstagram

Market Presence

Regional presence, headquartered in Ústí nad Labem, CZ.

Origin

CZ

Headquarters

Ústí nad Labem, CZ

Market Scope

regional

Languages

cs

Zoologická zahrada Ústí nad Labem is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Zoologická zahrada Ústí nad Labem. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
naturalisticplayfulfriendly

Brand Codes

Zoo Red

Signature ColorSupporting

#e70001 used for primary buttons and accents throughout the site.

Consistency90%
WebsiteSocial
ActiveOccasional

PT Sans Caption

Typography CodeSupporting

Used for headings and body text, creating a clean and readable experience.

Consistency80%
Website
ActiveOccasional

Zoo-ikon

Illustration Style CodeSupporting

Custom icon set featuring animal silhouettes and zoo-related imagery.

Consistency70%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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