What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Zoo Plzeň anchors on a vivid Red (#e3001b) as their primary brand signal, paired with Yellow (#737d1d), and accented by Yellow. The palette leans warm — inviting and energetic.
#e3001b
Primary
#737d1d
Secondary
#ffffff
Background
#000000
Text
#eeeeee
Surface
#a2a413
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Zoo Plzeň uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Zoo Plzeň is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Zoo Plzeň is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Zoo Plzeň. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Red
Used for the logo and prominent calls to action.
Naturalistic Animal Portraits
Photos focus on animals in their enclosures, emphasizing natural behavior.
Flamingo
A red flamingo with a green leaf on its back is used as a mascot.
ZOO Plzeň
The logo features the text "ZOO Plzeň" in a specific font and color combination.
Social Media Intelligence
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