Zdravotní pojišťovna ministerstva vnitra České republiky logo

Zdravotní pojišťovna ministerstva vnitra České republiky

The Ruler

Zdraví jako vášeň.

Healthcare·Health Insurance·zpmvcr.cz
NunitoReliableTrustworthyHelpfulProfessional9/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

HealthPreventionCustomer serviceAccessibility

Color Intelligence

Zdravotní pojišťovna ministerstva vnitra České republiky anchors on Blue (#273796) as their primary brand signal, paired with Blue (#6672b5), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#273796

Primary

#6672b5

Secondary

#c2c6e1

Accent

#fefeff

Background

#ededed

Accent

#000000

Background

cool palette(2w/4c)Blue · Gray

Typography

Zdravotní pojišťovna ministerstva vnitra České republiky uses Nunito across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.

Aa
NunitoBodySans Serif
Aa
NunitoHeadingsSans Serif
Aa
Arialsecondary_headingSans Serif
Aa
Helvetica NeueUISans Serif

Logo Anatomy

Zdravotní pojišťovna ministerstva vnitra České republiky uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Zdravotní pojišťovna ministerstva vnitra České republiky is formal and professional, authoritative and decisive.

Formality
70%
Confidence
70%
Warmth
65%
Technicality
60%
Enthusiasm
55%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

prevencipojištěníbenefity

Design Playbook

No design patterns detected

Digital Footprint

Built on Drupal, active on 3 social platforms.

Built withDrupal
Social
facebookinstagramtiktok

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Zdravotní pojišťovna ministerstva vnitra České republiky is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Zdravotní pojišťovna ministerstva vnitra České republiky. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

#283796

Signature ColorSupporting

Dark blue used in the logo and for primary branding.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Nunito

Typography CodeSupporting

Modern and friendly font used for headings and body text.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

ZP MV ČR

Acronym CodeSupporting

Zdravotní pojišťovna ministerstva vnitra České republiky

Consistency95%
WebsiteAdvertisingSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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