ALSA z.s.

The Caregiver

Healthcare·Charity·est. 2025·zsalsa.cz

Serves People affected by ALS and their families

CastoroCompassionateSupportiveEmpatheticReliable10/12 intel

What Drives Them

🤝

The Caregiver

Puts people first. Builds trust through genuine care.

DignityQuality of LifeCommunitySupportRespect

Color Intelligence

ALSA z.s. anchors on Red (#f4cbd0) as their primary brand signal, paired with Red (#d63a4d), and accented by Red. The palette leans warm — inviting and energetic.

#f4cbd0

Primary

#d63a4d

Secondary

#fef8f9

Background

#db5364

Accent

#edabb3

Accent

#e16f7c

Accent

warm palette(6w/0c)Red

Typography

Headings set in Castoro (a serif — evoking tradition, authority, and print heritage), body in DM Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.

Castoro— HeadingsSerif

DM Sans— BodySans Serif

Lato— navigationSans Serif

Logo Anatomy

ALSA z.s. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

ALSA z.s. is authoritative and decisive, warm and approachable.

Warmth

80%

Confidence

70%

Formality

65%

Enthusiasm

60%

Technicality

50%

Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Design Playbook

No design patterns detected

Digital Footprint

Built on Drupal, active on 3 social platforms.

Websitehttps://zsalsa.cz

Built withDrupal

Social

facebookyoutubeinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

Market Scope

national

Languages

ALSA z.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ALSA z.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →