ZSZ
The Ruler“Velkoobchod a maloobchod zdravotnických potřeb”
Serves Healthcare professionals and general consumers
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
ZSZ anchors on Blue (#1a4282) as their primary brand signal, paired with Blue (#004e8b), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#1a4282
Primary
#004e8b
Secondary
#008d8d
Accent
#dbdee3
Accent
#3c78ab
Accent
#98a5b5
Accent
Typography
ZSZ uses Nunito Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
ZSZ uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ZSZ is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
ZSZ is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ZSZ. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Navy Blue
Used in the logo and website design (#1a4282).
Nunito Sans
Used for headings and body text, providing a modern and clean look.
ZSZ
Using the acronym as the brand identity.
Butterfly logo
The ZSZ logo incorporates a butterfly illustration, which is a distinctive visual element.
Medical professional
The website uses a photo of a smiling medical professional in a white coat holding a clipboard, creating a trustworthy and professional image.
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