Zuzana Kaňková - Kouč
The CaregiverWhat Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Zuzana Kaňková - Kouč anchors on Green (#b0ca4d) as their primary brand signal, paired with Green (#d8e4ad). The palette leans warm — inviting and energetic.
#b5b5b4
Background
#dadada
Background
#4b4b47
Text
#fdfdfd
Background
#b0ca4d
Primary
#d8e4ad
Secondary
Typography
Headings set in Josefin Sans (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Zuzana Kaňková - Kouč uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: minimalist, modern.
Combination Mark
abstract
Icon + Text
4/10
Brand Character
Zuzana Kaňková - Kouč is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_singular
high_school
soft
Signature Words
Design Playbook
lifestyle, candid
natural
vibrant
flat
top
rounded
generous
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Zuzana Kaňková
The website is built around the individual as a coach.
Open Sans
Clean and approachable font, reflecting the coaching service.
Authentic and Personal
Images of Zuzana Kaňková create a personal connection.
Heart-centered maze
The logo features a maze-like circle with a heart at the center, suggesting a journey to the core.
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