Zuzana Kejíková - zdravotní kurzy
The Caregiver“Když se na Vás podívám, vidím mistrovské dílo”
Serves Healthcare professionals and individuals interested in health and wellness.
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Zuzana Kejíková - zdravotní kurzy anchors on a vivid Yellow (#f9df8a) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#e8e8e8
Background
#cdcdcd
Accent
#afafaf
Accent
#969696
Accent
#ffffff
Background
#f9df8a
Primary
Typography
Headings set in Clicker Script (a script — elegant and expressive with calligraphic flair), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Zuzana Kejíková - zdravotní kurzy uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Zuzana Kejíková - zdravotní kurzy is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_singular
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Zuzana Kejíková
The website is a personal brand.
Clicker Script
Used for headings, giving a personal and handwritten feel.
Foot focus
Close-up photography of feet, often in motion or demonstrating foot positions, used as a central visual element.
Minimalist figure
A simple, single-line drawing of a human figure in a graceful pose.
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