Accounting Software
Brand identity analysis across 25 brands in the accounting software industry.
Dominant Colors
#476bb9
Blue
24%
#0d2b52
Blue
24%
#015fff
Blue
24%
#2864f0
Blue
2%
#2898cb
Blue
2%
#295555
Blue
2%
#3b45ee
Blue
2%
#4e549f
Blue
2%
#55a15f
Green
2%
#6f859d
Blue
2%
#772dd2
Purple
2%
#87ce25
Green
2%
#acb5c1
Blue
2%
#b6b5c9
Blue
2%
#d63f00
Orange
2%
Popular Heading Fonts
Cardo
Serif
Oswald Bold
Sans Serif
Knowledge\ 2017
Sans Serif
National2
Sans Serif
Playfair Display
Serif
Poppins
Sans Serif
Prompt
Sans Serif
Baloo Thambi 2
Display
Source Sans Pro
Sans Serif
DMSans
Sans Serif
Average Brand Voice
Formality
68%
Humor
13%
Enthusiasm
50%
Technicality
69%
Warmth
44%
Confidence
83%
Urgency
40%
Exclusivity
22%
Nostalgia
14%
Rebellion
6%
Brand Map
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Brands in Accounting Software
Industry Stats
25
Total brands
19
With logos
9
Voice analyzed
9
With social