Accounting Software
Brand identity analysis across 26 brands in the accounting software industry.
Dominant Colors
#476bb9
Blue
24%
#015fff
Blue
24%
#0d2b52
Blue
24%
#2864f0
Blue
2%
#2898cb
Blue
2%
#295555
Blue
2%
#323743
Blue
2%
#32b868
Green
2%
#4e549f
Blue
2%
#55a15f
Green
2%
#6f859d
Blue
2%
#772dd2
Purple
2%
#acb5c1
Blue
2%
#b6b5c9
Blue
2%
#c5d2db
Blue
2%
Popular Heading Fonts
Oswald Bold
Sans Serif
Cardo
Serif
Montserrat
Sans Serif
National2
Sans Serif
Playfair Display
Serif
Poppins
Sans Serif
Baloo Thambi 2
Display
Source Sans Pro
Sans Serif
Knowledge\ 2017
Sans Serif
Average Brand Voice
Formality
69%
Humor
13%
Enthusiasm
49%
Technicality
70%
Warmth
43%
Confidence
83%
Urgency
40%
Exclusivity
22%
Nostalgia
14%
Rebellion
5%
Brand Map
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Brands in Accounting Software
Industry Stats
26
Total brands
21
With logos
8
Voice analyzed
8
With social