Accounting

Financial Services

Brand identity analysis across 638 financial services brands in the accounting industry.

Dominant Colors

#086fcd

Blue

13%

#ffbb40

Orange

13%

#0097f5

Blue

11%

#878d58

Yellow

5%

#d11018

Red

5%

#e4c17b

Orange

5%

#e2ba7f

Orange

5%

#cb2027

Red

5%

#51647d

Blue

5%

#f49a0e

Orange

5%

#3097ac

Blue

5%

#0274be

Blue

5%

#e1c278

Orange

5%

#319cca

Blue

5%

#2dac66

Green

5%

Popular Heading Fonts

Arial

Sans Serif

Montserrat

Sans Serif

Roboto

Sans Serif

Helvetica Neue

Sans Serif

Open Sans

Sans Serif

source-sans-pro

Sans Serif

DM Serif Display

Serif

Times New Roman

Serif

Roboto Slab

Slab Serif

Segoe UI

Sans Serif

Average Brand Voice

Formality

77%

Humor

9%

Enthusiasm

37%

Technicality

73%

Warmth

41%

Confidence

82%

Urgency

27%

Exclusivity

30%

Nostalgia

19%

Rebellion

6%

Niche Stats

638

Total brands

459

With logos

575

Voice analyzed

83

With social