Activism

Brand identity analysis across 12 brands in the activism industry.

Dominant Colors

#403329

Orange

9%

#642518

Red

9%

#a0202c

Red

9%

#ba282e

Red

9%

#c74127

Red

9%

#e30d0d

Red

9%

#e7322b

Red

9%

#f1b312

Orange

9%

#f6b506

Orange

9%

#f8f8ec

Yellow

9%

#fc574a

Red

9%

Popular Heading Fonts

Roboto

Sans Serif

Bowlby One SC

Display

Calibre

Sans Serif

Fira Sans Condensed

Sans Serif

Helvetica

Sans Serif

Noto Sans

Sans Serif

Aurochs

Display

noto-sans-extracondensed

Condensed

Average Brand Voice

Formality

41%

Humor

22%

Enthusiasm

83%

Technicality

43%

Warmth

72%

Confidence

81%

Urgency

75%

Exclusivity

22%

Nostalgia

30%

Rebellion

89%
Brand Map

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Brands in Activism

Industry Stats

12

Total brands

7

With logos

9

Voice analyzed

6

With social