Advertising Technology

Brand identity analysis across 121 brands in the advertising technology industry.

Dominant Colors

#848ea2

Blue

13%

#55a15f

Green

11%

#0000ff

Blue

11%

#0080ff

Blue

5%

#008fff

Blue

5%

#00ad82

Blue

5%

#00ae83

Blue

5%

#01874e

Green

5%

#018b73

Blue

5%

#020381

Blue

5%

#027cfb

Blue

5%

#034af3

Blue

5%

#0571f2

Blue

5%

#0a9999

Blue

5%

#0babc7

Blue

5%

Popular Heading Fonts

Montserrat

Sans Serif

Poppins

Sans Serif

Inter

Sans Serif

GroteskHeader

Sans Serif

Helvetica Neue

Sans Serif

Host Grotesk

Sans Serif

Lato

Sans Serif

Manrope

Sans Serif

Mulish WF

Sans Serif

Noto Sans

Sans Serif

Average Brand Voice

Formality

59%

Humor

22%

Enthusiasm

72%

Technicality

73%

Warmth

42%

Confidence

80%

Urgency

56%

Exclusivity

45%

Nostalgia

15%

Rebellion

27%
Brand Map

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Brands in Advertising Technology

Industry Stats

121

Total brands

79

With logos

25

Voice analyzed

21

With social