Advertising Technology

Brand identity analysis across 112 brands in the advertising technology industry.

Dominant Colors

#848ea2

Blue

14%

#55a15f

Green

11%

#008fff

Blue

6%

#00aceb

Blue

6%

#00ae83

Blue

6%

#018b73

Blue

6%

#020381

Blue

6%

#027cfb

Blue

6%

#02c6c6

Blue

6%

#034af3

Blue

6%

#0571f2

Blue

6%

#0a9999

Blue

6%

#0cb04c

Green

6%

#0e2059

Blue

6%

#131e29

Blue

6%

Popular Heading Fonts

Montserrat

Sans Serif

Poppins

Sans Serif

Inter

Sans Serif

Graphik

Sans Serif

GroteskHeader

Sans Serif

Helvetica Neue

Sans Serif

Host Grotesk

Sans Serif

Lato

Sans Serif

Manrope

Sans Serif

Mulish WF

Sans Serif

Average Brand Voice

Formality

58%

Humor

22%

Enthusiasm

72%

Technicality

73%

Warmth

42%

Confidence

80%

Urgency

56%

Exclusivity

45%

Nostalgia

15%

Rebellion

27%
Brand Map

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Brands in Advertising Technology

Industry Stats

112

Total brands

70

With logos

27

Voice analyzed

18

With social