Automotive

Vehicle Sales and Service

Brand identity analysis across 9 vehicle sales and service brands in the automotive industry.

Dominant Colors

#586774

Blue

56%

#004f93

Blue

6%

#206b3f

Green

6%

#29afba

Blue

6%

#2d3539

Blue

6%

#504561

Purple

6%

#d8bb27

Yellow

6%

#002b4e

Blue

6%

#fccd29

Yellow

6%

Popular Heading Fonts

Gill Sans

Sans Serif

Montserrat

Sans Serif

Open Sans

Sans Serif

Open Sans Condensed

Condensed

Optimato logo

Sans Serif

Rubik

Sans Serif

Arial Black

Sans Serif

Ubuntu

Sans Serif

Average Brand Voice

Formality

70%

Humor

10%

Enthusiasm

52%

Technicality

66%

Warmth

42%

Confidence

82%

Urgency

38%

Exclusivity

26%

Nostalgia

20%

Rebellion

6%

Niche Stats

9

Total brands

8

With logos

9

Voice analyzed

3

With social