Banking

Brand identity analysis across 110 brands in the banking industry.

Dominant Colors

#0051c3

Blue

11%

#0071d4

Blue

11%

#0a58ca

Blue

11%

#005093

Blue

6%

#005cb9

Blue

6%

#0064ac

Blue

6%

#007c82

Blue

6%

#009ee3

Blue

6%

#00af9a

Blue

6%

#00d65b

Green

6%

#0166ff

Blue

6%

#0184d4

Blue

6%

#053c7d

Blue

6%

#0a4b6a

Blue

6%

#0a7e7a

Blue

6%

Popular Heading Fonts

Inter

Sans Serif

Ubuntu

Sans Serif

Montserrat

Sans Serif

Assistant

Sans Serif

BigCaslon

Serif

Helvetica

Sans Serif

Helvetica Neue Bd

Sans Serif

INGdisplay

Sans Serif

INGme

Sans Serif

Inter-Bold

Sans Serif

Average Brand Voice

Formality

71%

Humor

18%

Enthusiasm

58%

Technicality

54%

Warmth

60%

Confidence

80%

Urgency

50%

Exclusivity

40%

Nostalgia

36%

Rebellion

18%

Brand Map

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Industry Stats

110

Total brands

76

With logos

22

Voice analyzed

12

With social