Beauty & Personal Care

Brand identity analysis across 874 brands in the beauty & personal care industry.

Dominant Colors

#0097f5

Blue

60%

#7d6cff

Blue

8%

#402626

Red

4%

#b21572

Pink

4%

#e7e1d2

Orange

4%

#7bdcb5

Green

4%

#c89222

Orange

4%

#007cba

Blue

2%

#e9af2d

Orange

2%

#dc3542

Red

2%

#b7ef87

Green

2%

#c16b48

Orange

2%

#0000ff

Blue

1%

#de7a7b

Red

1%

#a7404c

Red

1%

Popular Heading Fonts

Montserrat Flex

Sans Serif

Arial

Sans Serif

Montserrat

Sans Serif

Open Sans

Sans Serif

Playfair Display

Serif

Abril FatFace

Display

Poppins

Sans Serif

PlayfairDisplay

Serif

Lucida Sans Unicode

Sans Serif

Raleway

Sans Serif

Average Brand Voice

Formality

50%

Humor

22%

Enthusiasm

69%

Technicality

34%

Warmth

77%

Confidence

68%

Urgency

31%

Exclusivity

23%

Nostalgia

28%

Rebellion

10%
Brand Map

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Niches in Beauty & Personal Care

Brands in Beauty & Personal Care

Industry Stats

874

Total brands

661

With logos

783

Voice analyzed

344

With social