Beauty & Personal Care

Brand identity analysis across 882 brands in the beauty & personal care industry.

Dominant Colors

#0097f5

Blue

60%

#7d6cff

Blue

8%

#e7e1d2

Orange

4%

#7bdcb5

Green

4%

#c89222

Orange

4%

#402626

Red

4%

#b21572

Pink

4%

#007cba

Blue

3%

#e9af2d

Orange

2%

#b7ef87

Green

2%

#dc3542

Red

2%

#c16b48

Orange

2%

#abb8c3

Blue

1%

#a7404c

Red

1%

#f4ebef

Pink

1%

Popular Heading Fonts

Montserrat Flex

Sans Serif

Arial

Sans Serif

Montserrat

Sans Serif

Open Sans

Sans Serif

Playfair Display

Serif

Abril FatFace

Display

Poppins

Sans Serif

PlayfairDisplay

Serif

Lucida Sans Unicode

Sans Serif

Raleway

Sans Serif

Average Brand Voice

Formality

50%

Humor

22%

Enthusiasm

69%

Technicality

34%

Warmth

77%

Confidence

68%

Urgency

31%

Exclusivity

23%

Nostalgia

28%

Rebellion

10%
Brand Map

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Niches in Beauty & Personal Care

Brands in Beauty & Personal Care

Industry Stats

882

Total brands

663

With logos

782

Voice analyzed

342

With social