Business Information
Brand identity analysis across 19 brands in the business information industry.
Dominant Colors
#4693ff
Blue
14%
#00659b
Blue
7%
#155e85
Blue
7%
#323a45
Blue
7%
#3c5974
Blue
7%
#59b5f5
Blue
7%
#7d4081
Pink
7%
#dee4ee
Blue
7%
#e2daf3
Purple
7%
#fd4f45
Red
7%
#ff9900
Orange
7%
#005dff
Blue
7%
#ff9901
Orange
7%
Popular Heading Fonts
Arial
Sans Serif
Roboto
Sans Serif
Microsoft YaHei
Sans Serif
Roboto Slab
Slab Serif
Rubik
Sans Serif
Old Standard TT
Serif
Gilroy-SemiBold
Sans Serif
Average Brand Voice
Formality
76%
Humor
10%
Enthusiasm
47%
Technicality
66%
Warmth
45%
Confidence
85%
Urgency
37%
Exclusivity
22%
Nostalgia
15%
Rebellion
8%
Brand Map
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Brands in Business Information
Industry Stats
19
Total brands
14
With logos
11
Voice analyzed
7
With social