Business Information
Brand identity analysis across 21 brands in the business information industry.
Dominant Colors
#4693ff
Blue
13%
#00659b
Blue
6%
#066caf
Blue
6%
#155e85
Blue
6%
#2d8cf0
Blue
6%
#323a45
Blue
6%
#3c5974
Blue
6%
#59b5f5
Blue
6%
#7d4081
Pink
6%
#dee4ee
Blue
6%
#e2daf3
Purple
6%
#fd4f45
Red
6%
#ff9900
Orange
6%
#005dff
Blue
6%
#ff9901
Orange
6%
Popular Heading Fonts
Arial
Sans Serif
Roboto
Sans Serif
Inter
Sans Serif
Microsoft YaHei
Sans Serif
Old Standard TT
Serif
Roboto Slab
Slab Serif
Rubik
Sans Serif
Gilroy-SemiBold
Sans Serif
Average Brand Voice
Formality
75%
Humor
10%
Enthusiasm
47%
Technicality
66%
Warmth
45%
Confidence
84%
Urgency
36%
Exclusivity
23%
Nostalgia
16%
Rebellion
8%
Brand Map
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Brands in Business Information
Industry Stats
21
Total brands
14
With logos
12
Voice analyzed
8
With social