Business Intelligence

Brand identity analysis across 20 brands in the business intelligence industry.

Dominant Colors

#006699

Blue

7%

#00a4f7

Blue

7%

#00a737

Green

7%

#0150ff

Blue

7%

#018acd

Blue

7%

#16a974

Green

7%

#2562b7

Blue

7%

#2c61a7

Blue

7%

#4693ff

Blue

7%

#4b2768

Purple

7%

#52b562

Green

7%

#5a32e5

Blue

7%

#70b2be

Blue

7%

#78c51c

Green

7%

#92caff

Blue

7%

Popular Heading Fonts

Archivo

Sans Serif

Geist

Sans Serif

Josefin Sans

Sans Serif

Marmelad

Display

Montserrat

Sans Serif

Nunito Sans

Sans Serif

Open Sans

Sans Serif

Poppins

Sans Serif

Ubuntu

Sans Serif

Average Brand Voice

Formality

68%

Humor

13%

Enthusiasm

53%

Technicality

70%

Warmth

36%

Confidence

79%

Urgency

35%

Exclusivity

31%

Nostalgia

14%

Rebellion

11%
Brand Map

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Brands in Business Intelligence

Industry Stats

20

Total brands

12

With logos

6

Voice analyzed

3

With social