Business Intelligence

Brand identity analysis across 17 brands in the business intelligence industry.

Dominant Colors

#006699

Blue

7%

#00a4f7

Blue

7%

#0150ff

Blue

7%

#018acd

Blue

7%

#066bae

Blue

7%

#2562b7

Blue

7%

#2c61a7

Blue

7%

#4693ff

Blue

7%

#52b562

Green

7%

#5a32e5

Blue

7%

#70b2be

Blue

7%

#78c51c

Green

7%

#95f5f1

Blue

7%

#b0e0e9

Blue

7%

#d1d5c7

Green

7%

Popular Heading Fonts

Archivo

Sans Serif

Geist

Sans Serif

Josefin Sans

Sans Serif

Marmelad

Display

Montserrat

Sans Serif

Nunito Sans

Sans Serif

Open Sans

Sans Serif

Poppins

Sans Serif

Ubuntu

Sans Serif

Average Brand Voice

Formality

68%

Humor

13%

Enthusiasm

53%

Technicality

70%

Warmth

36%

Confidence

79%

Urgency

35%

Exclusivity

31%

Nostalgia

14%

Rebellion

11%
Brand Map

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Brands in Business Intelligence

Industry Stats

17

Total brands

9

With logos

6

Voice analyzed

3

With social