Business News

Brand identity analysis across 6 brands in the business news industry.

Dominant Colors

#d71920

Red

33%

#004b85

Blue

17%

#f27220

Orange

17%

#f8a39f

Red

17%

#fbdaba

Orange

17%

Popular Heading Fonts

Source Serif 4

Serif

Average Brand Voice

Formality

78%

Humor

15%

Enthusiasm

62%

Technicality

75%

Warmth

35%

Confidence

88%

Urgency

50%

Exclusivity

20%

Nostalgia

10%

Rebellion

5%

Brand Map

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Industry Stats

6

Total brands

3

With logos

1

Voice analyzed

1

With social