Chemicals

Chemical Products

Brand identity analysis across 14 chemical products brands in the chemicals industry.

Dominant Colors

#159e84

Blue

33%

#7bb013

Green

33%

#273647

Blue

3%

#3d9d45

Green

3%

#6088ab

Blue

3%

#70b5e5

Blue

3%

#834158

Pink

3%

#cee3cb

Green

3%

#e7edfa

Blue

3%

#04768e

Blue

3%

#eef3f6

Blue

3%

#1f6707

Green

3%

Popular Heading Fonts

Source Sans Pro

Sans Serif

Helvetika

Sans Serif

Montserrat

Sans Serif

Space Grotesk

Sans Serif

VP-Prime

Sans Serif

Exo 2

Sans Serif

arial

Sans Serif

Georgia

Serif

Merriweather

Serif

Average Brand Voice

Formality

69%

Humor

11%

Enthusiasm

41%

Technicality

72%

Warmth

40%

Confidence

77%

Urgency

24%

Exclusivity

27%

Nostalgia

20%

Rebellion

5%

Niche Stats

14

Total brands

13

With logos

14

Voice analyzed

3

With social