Home Improvement
Brand identity analysis across 22 home improvement brands in the construction materials industry.
Dominant Colors
#b41d23
Red
24%
#d5171b
Red
24%
#007aff
Blue
24%
#0ab2f0
Blue
2%
#182e50
Blue
2%
#264898
Blue
2%
#2d2c68
Blue
2%
#3f5f88
Blue
2%
#5a4142
Red
2%
#7bc4d6
Blue
2%
#bacdb6
Green
2%
#c1d5d2
Blue
2%
#db1e2d
Red
2%
#ee7b02
Orange
2%
#ef7f1a
Orange
2%
Popular Heading Fonts
Helvetica
Sans Serif
Arial
Sans Serif
Roboto
Sans Serif
Montserrat
Sans Serif
Mulish
Sans Serif
Poppins
Sans Serif
Titillium Web
Sans Serif
Trebuchet MS
Sans Serif
Amatic SC
Display
play
Sans Serif
Average Brand Voice
Formality
61%
Humor
12%
Enthusiasm
52%
Technicality
58%
Warmth
47%
Confidence
75%
Urgency
50%
Exclusivity
13%
Nostalgia
21%
Rebellion
7%
Niche Stats
22
Total brands
18
With logos
21
Voice analyzed
7
With social
