Construction

Construction & Excavation

Brand identity analysis across 7 construction & excavation brands in the construction industry.

Dominant Colors

#020381

Blue

14%

#0462fc

Blue

14%

#517ca5

Blue

14%

#90aec4

Blue

14%

#db0b2c

Red

14%

#f6d553

Yellow

14%

#f9f7ee

Yellow

14%

Popular Heading Fonts

Arial Black

Display

Georgia

Serif

Oswald

Sans Serif

Texgyreheros

Sans Serif

noka

Sans Serif

Average Brand Voice

Formality

64%

Humor

13%

Enthusiasm

49%

Technicality

61%

Warmth

55%

Confidence

74%

Urgency

35%

Exclusivity

19%

Nostalgia

39%

Rebellion

12%

Niche Stats

7

Total brands

6

With logos

6

Voice analyzed

1

With social