Construction

Construction Equipment Rental

Brand identity analysis across 9 construction equipment rental brands in the construction industry.

Dominant Colors

#00bd2e

Green

14%

#45527c

Blue

14%

#e0060e

Red

14%

#e20f1a

Red

14%

#e81d3b

Red

14%

#f1e1da

Orange

14%

#ffc000

Yellow

14%

Popular Heading Fonts

Arial

Sans Serif

Exo 2

Sans Serif

Open Sans

Sans Serif

Raleway

Sans Serif

arial

Sans Serif

din-next-w01-light

Sans Serif

Average Brand Voice

Formality

62%

Humor

14%

Enthusiasm

51%

Technicality

61%

Warmth

46%

Confidence

73%

Urgency

35%

Exclusivity

21%

Nostalgia

19%

Rebellion

8%

Niche Stats

9

Total brands

9

With logos

8

Voice analyzed

1

With social