Heating & Cooling
Brand identity analysis across 21 heating & cooling brands in the construction industry.
Dominant Colors
#ed1e26
Red
42%
#0870b8
Blue
4%
#3c352c
Orange
4%
#5c8312
Green
4%
#65bc7b
Green
4%
#6da204
Green
4%
#705b55
Red
4%
#771324
Red
4%
#915945
Orange
4%
#a81225
Red
4%
#a8bd2e
Yellow
4%
#bf4721
Red
4%
#c5cbd5
Blue
4%
#d5d4c9
Yellow
4%
#ea271e
Red
4%
Popular Heading Fonts
Lora
Serif
Montserrat
Sans Serif
Arial
Sans Serif
Helvetica
Sans Serif
Times New Roman
Serif
Roboto Slab
Slab Serif
tahoma
Sans Serif
Titillium Web
Sans Serif
Ubuntu
Sans Serif
Zilla Slab
Serif
Average Brand Voice
Formality
68%
Humor
13%
Enthusiasm
54%
Technicality
68%
Warmth
47%
Confidence
73%
Urgency
35%
Exclusivity
17%
Nostalgia
25%
Rebellion
8%
Niche Stats
21
Total brands
16
With logos
21
Voice analyzed
5
With social
