Height Works
Brand identity analysis across 26 height works brands in the construction industry.
Dominant Colors
#014063
Blue
24%
#fab41f
Orange
24%
#2b3639
Blue
24%
#2761af
Blue
2%
#333366
Blue
2%
#412d2d
Red
2%
#4a5c69
Blue
2%
#57b6e4
Blue
2%
#6e5b53
Orange
2%
#9db4cc
Blue
2%
#a04032
Red
2%
#a3ccdd
Blue
2%
#ad5318
Orange
2%
#b3c5d2
Blue
2%
#ca1905
Red
2%
Popular Heading Fonts
Raleway
Sans Serif
Roboto Slab
Slab Serif
DM Sans
Sans Serif
Montserrat
Sans Serif
Helvetica Neue
Sans Serif
Segoe UI
Sans Serif
Tahoma
Sans Serif
Abril FatFace
Display
Verdana
Sans Serif
Archivo Black
Display
Average Brand Voice
Formality
62%
Humor
11%
Enthusiasm
54%
Technicality
58%
Warmth
50%
Confidence
77%
Urgency
40%
Exclusivity
20%
Nostalgia
18%
Rebellion
7%
Niche Stats
26
Total brands
15
With logos
21
Voice analyzed
6
With social
