Construction

Home Builder

Brand identity analysis across 22 home builder brands in the construction industry.

Dominant Colors

#c9ccbe

Green

42%

#3e465a

Blue

4%

#4b8523

Green

4%

#515769

Blue

4%

#5da421

Green

4%

#601236

Pink

4%

#635443

Orange

4%

#7c8994

Blue

4%

#83aa0e

Green

4%

#a21b5d

Pink

4%

#ac012e

Pink

4%

#c1cdd2

Blue

4%

#c7af6d

Orange

4%

#d99f6f

Orange

4%

#db3232

Red

4%

Popular Heading Fonts

Arial

Sans Serif

Montserrat

Sans Serif

DM Sans

Sans Serif

Helvetica

Sans Serif

Merriweather

Serif

Montserrat Flex

Sans Serif

Nunito Sans

Sans Serif

Open Sans

Sans Serif

Playfair Display

Serif

Roboto Slab

Slab Serif

Average Brand Voice

Formality

65%

Humor

12%

Enthusiasm

57%

Technicality

56%

Warmth

57%

Confidence

78%

Urgency

28%

Exclusivity

21%

Nostalgia

33%

Rebellion

7%

Niche Stats

22

Total brands

14

With logos

19

Voice analyzed

9

With social