Construction

Metalworking

Brand identity analysis across 22 metalworking brands in the construction industry.

Dominant Colors

#0097f5

Blue

30%

#1d1d54

Blue

5%

#2875b6

Blue

5%

#3c424c

Blue

5%

#46a4c2

Blue

5%

#5e4d43

Orange

5%

#627044

Green

5%

#a61010

Red

5%

#bc3524

Red

5%

#cad3e6

Blue

5%

#d49201

Orange

5%

#ddbd87

Orange

5%

#dedfd0

Yellow

5%

#eee3d1

Orange

5%

#f0e5e1

Orange

5%

Popular Heading Fonts

Helvetica

Sans Serif

Arial

Sans Serif

Tahoma

Sans Serif

Montserrat Flex

Sans Serif

PT Sans Narrow

Sans Serif

Work Sans

Sans Serif

bwg

Sans Serif

Abril FatFace

Display

var(--theme-font-family)

Serif

Droid Serif

Serif

Average Brand Voice

Formality

61%

Humor

14%

Enthusiasm

48%

Technicality

61%

Warmth

54%

Confidence

73%

Urgency

32%

Exclusivity

20%

Nostalgia

35%

Rebellion

9%

Niche Stats

22

Total brands

17

With logos

20

Voice analyzed

2

With social