Road Construction
Brand identity analysis across 17 road construction brands in the construction industry.
Dominant Colors
#ffed00
Yellow
38%
#02509d
Blue
15%
#b89300
Yellow
15%
#e97d1a
Orange
15%
#25347c
Blue
2%
#3b3829
Yellow
2%
#b0cb0f
Yellow
2%
#fc7319
Orange
2%
#d92229
Red
2%
#d9c1c2
Red
2%
#e40513
Red
2%
#e41515
Red
2%
#04b804
Green
2%
#f9c400
Yellow
2%
#0e376b
Blue
2%
Popular Heading Fonts
Gotham
Sans Serif
Source Sans Pro
Sans Serif
HelveticaNeueLTPro-MdEx
Sans Serif
IBM Plex Sans
Sans Serif
Luna
Sans Serif
Montserrat
Sans Serif
Poppins
Sans Serif
Raleway
Sans Serif
Arial
Sans Serif
montserrat
Sans Serif
Average Brand Voice
Formality
74%
Humor
7%
Enthusiasm
46%
Technicality
72%
Warmth
35%
Confidence
80%
Urgency
32%
Exclusivity
30%
Nostalgia
26%
Rebellion
7%
Niche Stats
17
Total brands
16
With logos
16
Voice analyzed
4
With social
