Construction

Steel Construction

Brand identity analysis across 24 steel construction brands in the construction industry.

Dominant Colors

#376492

Blue

30%

#cedee7

Blue

12%

#d3d8df

Blue

12%

#dfeff7

Blue

12%

#f7881c

Orange

12%

#025393

Blue

12%

#116d41

Green

1%

#119348

Green

1%

#17694c

Green

1%

#1c6d4a

Green

1%

#2c2f91

Blue

1%

#558a4c

Green

1%

#64452a

Orange

1%

#6789aa

Blue

1%

#c72018

Red

1%

Popular Heading Fonts

Fenomen Sans

Sans Serif

Open Sans

Sans Serif

Google Sans Text

Sans Serif

excon

Sans Serif

Arial

Sans Serif

Roboto

Sans Serif

Roboto Slab

Slab Serif

Rubik

Sans Serif

ult-silk

Sans Serif

Antic Slab

Slab Serif

Average Brand Voice

Formality

75%

Humor

7%

Enthusiasm

43%

Technicality

72%

Warmth

30%

Confidence

82%

Urgency

26%

Exclusivity

24%

Nostalgia

16%

Rebellion

5%

Niche Stats

24

Total brands

23

With logos

24

Voice analyzed

5

With social