Steel Structures
Brand identity analysis across 12 steel structures brands in the construction industry.
Dominant Colors
#020280
Blue
26%
#3e4d3d
Green
26%
#ff6900
Orange
26%
#ff5100
Orange
3%
#44b034
Green
3%
#453223
Orange
3%
#462e32
Red
3%
#d94d32
Red
3%
#ef0102
Red
3%
#f9ed05
Yellow
3%
#2957a5
Blue
3%
#395e86
Blue
3%
Popular Heading Fonts
Source Sans Pro
Sans Serif
Karla
Sans Serif
Trebuchet MS
Sans Serif
Raleway
Sans Serif
lato-regular
Sans Serif
Montserrat
Sans Serif
Times New Roman
Serif
Arial CE
Sans Serif
Average Brand Voice
Formality
75%
Humor
5%
Enthusiasm
37%
Technicality
72%
Warmth
34%
Confidence
84%
Urgency
34%
Exclusivity
20%
Nostalgia
20%
Rebellion
3%
Niche Stats
12
Total brands
9
With logos
12
Voice analyzed
2
With social
