Trade Association
Brand identity analysis across 18 trade association brands in the construction industry.
Dominant Colors
#2f3d98
Blue
52%
#0505c4
Blue
21%
#16448a
Blue
2%
#264b76
Blue
2%
#3672b5
Blue
2%
#573522
Orange
2%
#9fbecb
Blue
2%
#a63a1c
Red
2%
#c5d2de
Blue
2%
#cf282b
Red
2%
#d4e5fd
Blue
2%
#ed6f67
Red
2%
#fbe6e7
Red
2%
#fe0302
Red
2%
#0061aa
Blue
2%
Popular Heading Fonts
Titillium Web
Sans Serif
Anton
Sans Serif
Playfair Display
Serif
Roboto
Sans Serif
Oswald
Sans Serif
Roboto Condensed
Condensed
Roboto Slab
Slab Serif
Acme
Display
var(--wp--preset--font-family--system) !important
Sans Serif
Helvetica
Sans Serif
Average Brand Voice
Formality
83%
Humor
4%
Enthusiasm
32%
Technicality
77%
Warmth
33%
Confidence
84%
Urgency
20%
Exclusivity
38%
Nostalgia
19%
Rebellion
4%
Niche Stats
18
Total brands
17
With logos
18
Voice analyzed
9
With social
