Traffic Signage
Brand identity analysis across 8 traffic signage brands in the construction industry.
Dominant Colors
#ff0605
Red
67%
#685919
Yellow
7%
#a99290
Red
7%
#ad2823
Red
7%
#dfecfb
Blue
7%
#f3f3f0
Yellow
7%
Popular Heading Fonts
Muli
Sans Serif
Arial CE
Sans Serif
Helvetica Neue
Sans Serif
Raleway
Sans Serif
Roboto
Sans Serif
Average Brand Voice
Formality
74%
Humor
6%
Enthusiasm
48%
Technicality
73%
Warmth
34%
Confidence
85%
Urgency
36%
Exclusivity
12%
Nostalgia
17%
Rebellion
5%
Niche Stats
8
Total brands
6
With logos
8
Voice analyzed
2
With social
