Underground Construction
Brand identity analysis across 7 underground construction brands in the construction industry.
Dominant Colors
#1375b5
Blue
17%
#687187
Blue
17%
#c09265
Orange
17%
#d77c17
Orange
17%
#f0971a
Orange
17%
#fc5353
Red
17%
Popular Heading Fonts
AKA Josefin Sans Flex
Variable
Arial
Sans Serif
Oswald
Sans Serif
Titillium Web
Sans Serif
Ubuntu Condensed
Sans Serif
times new roman
Serif
Average Brand Voice
Formality
68%
Humor
7%
Enthusiasm
41%
Technicality
73%
Warmth
31%
Confidence
79%
Urgency
40%
Exclusivity
27%
Nostalgia
16%
Rebellion
5%
Niche Stats
7
Total brands
4
With logos
7
Voice analyzed
1
With social
