Crafts

Brand identity analysis across 66 brands in the crafts industry.

Dominant Colors

#c3b8aa

Orange

22%

#635140

Orange

22%

#bc1c12

Red

22%

#0097f5

Blue

11%

#2b6fb0

Blue

2%

#2ba6cb

Blue

2%

#313e50

Blue

2%

#337755

Green

2%

#59a0c9

Blue

2%

#5cc9b3

Blue

2%

#5d4f43

Orange

2%

#61cbdc

Blue

2%

#63388a

Purple

2%

#681436

Pink

2%

#6c7f93

Blue

2%

Popular Heading Fonts

Roboto

Sans Serif

Poppins

Sans Serif

Philosopher

Serif

Arial

Sans Serif

Montserrat

Sans Serif

Open Sans

Sans Serif

Dancing Script

Script

Times New Roman

Serif

Lora

Serif

Jost

Sans Serif

Average Brand Voice

Formality

49%

Humor

23%

Enthusiasm

66%

Technicality

37%

Warmth

74%

Confidence

66%

Urgency

27%

Exclusivity

22%

Nostalgia

47%

Rebellion

12%
Brand Map

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Brands in Crafts

Industry Stats

66

Total brands

44

With logos

55

Voice analyzed

18

With social