Culture & Heritage

Museum

Brand identity analysis across 20 museum brands in the culture & heritage industry.

Dominant Colors

#134b96

Blue

7%

#2a3963

Blue

7%

#302685

Blue

7%

#465d9d

Blue

7%

#4c897c

Blue

7%

#4f82bb

Blue

7%

#533725

Orange

7%

#65361b

Orange

7%

#657144

Green

7%

#885e3d

Orange

7%

#8b6263

Red

7%

#9c105e

Pink

7%

#a5102d

Red

7%

#a80e14

Red

7%

#d2cab1

Yellow

7%

Popular Heading Fonts

Arial

Sans Serif

Catamaran

Sans Serif

Fira Sans

Sans Serif

Georgia

Serif

Helvetica CE

Sans Serif

HelveticaNowProDisplay

Sans Serif

Merriweather

Serif

Montserrat

Sans Serif

Mulish

Sans Serif

Open Sans

Sans Serif

Average Brand Voice

Formality

71%

Humor

11%

Enthusiasm

46%

Technicality

50%

Warmth

59%

Confidence

69%

Urgency

19%

Exclusivity

24%

Nostalgia

69%

Rebellion

5%

Niche Stats

20

Total brands

18

With logos

20

Voice analyzed

15

With social