Design

Brand identity analysis across 639 brands in the design industry.

Dominant Colors

#7bdcb5

Green

22%

#4377ff

Blue

14%

#0097f5

Blue

9%

#0070b2

Blue

6%

#0056b3

Blue

4%

#263250

Blue

4%

#181f27

Blue

4%

#8d7426

Yellow

4%

#a01f22

Red

4%

#fdf001

Yellow

4%

#f47422

Orange

4%

#fdf24a

Yellow

4%

#0bacdd

Blue

4%

#cb8377

Red

4%

#e1011b

Red

4%

Popular Heading Fonts

Montserrat

Sans Serif

Poppins

Sans Serif

neue-haas-grotesk-text

Sans Serif

Jura

Sans Serif

Raleway

Sans Serif

Arial

Sans Serif

Roboto

Sans Serif

Helvetica

Sans Serif

Open Sans

Sans Serif

vag-rounded-light

Rounded

Average Brand Voice

Formality

57%

Humor

23%

Enthusiasm

64%

Technicality

51%

Warmth

56%

Confidence

76%

Urgency

31%

Exclusivity

30%

Nostalgia

21%

Rebellion

15%
Brand Map

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Niches in Design

Brands in Design

Industry Stats

639

Total brands

461

With logos

575

Voice analyzed

287

With social