E-commerce

Brand identity analysis across 1,082 brands in the e-commerce industry.

Dominant Colors

#fcaf00

Orange

54%

#fcae00

Orange

32%

#fbaf00

Orange

9%

#4693ff

Blue

1%

#f9af0c

Orange

1%

#eef6e7

Green

1%

#fcb000

Orange

1%

#d4d6ca

Green

1%

#00b2e5

Blue

0%

#1eae00

Green

0%

#fe6510

Orange

0%

#bce8f1

Blue

0%

#d82028

Red

0%

#b0d0e9

Blue

0%

#110e1e

Blue

0%

Popular Heading Fonts

Neue Haas Grotesk

Sans Serif

neue-haas-grotesk-display

Sans Serif

Roboto

Sans Serif

Helvetica

Sans Serif

Arial

Sans Serif

Helvetica Neue

Sans Serif

Montserrat

Sans Serif

Open Sans

Sans Serif

Source Sans Pro

Sans Serif

font-eshoprychle

Sans Serif

Average Brand Voice

Formality

49%

Humor

31%

Enthusiasm

67%

Technicality

41%

Warmth

58%

Confidence

67%

Urgency

44%

Exclusivity

25%

Nostalgia

24%

Rebellion

19%
Brand Map

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Niches in E-commerce

Brands in E-commerce

Industry Stats

1,082

Total brands

768

With logos

704

Voice analyzed

508

With social