Emergency Services

Fire Department

Brand identity analysis across 24 fire department brands in the emergency services industry.

Dominant Colors

#003366

Blue

7%

#0097f5

Blue

7%

#04689a

Blue

7%

#0894f5

Blue

7%

#0aa6de

Blue

7%

#0c6bb8

Blue

7%

#0f81c0

Blue

7%

#30bdff

Blue

7%

#381a14

Red

7%

#5a3b36

Red

7%

#7c1c19

Red

7%

#9c2a1f

Red

7%

#ac341c

Red

7%

#bd1418

Red

7%

#be0d00

Red

7%

Popular Heading Fonts

Trebuchet MS

Sans Serif

Azo Sans

Sans Serif

Arial

Sans Serif

Helvetica

Sans Serif

Montserrat

Sans Serif

Montserrat Flex

Sans Serif

Open Sans SemiBold

Sans Serif

Rammetto One

Display

Roboto Condensed

Condensed

Times New Roman

Serif

Average Brand Voice

Formality

64%

Humor

13%

Enthusiasm

60%

Technicality

43%

Warmth

66%

Confidence

75%

Urgency

60%

Exclusivity

11%

Nostalgia

41%

Rebellion

8%

Niche Stats

24

Total brands

16

With logos

24

Voice analyzed

15

With social