Firearms
Brand identity analysis across 20 brands in the firearms industry.
Dominant Colors
#a20a0a
Red
38%
#4693ff
Blue
8%
#0051c3
Blue
8%
#2f3941
Blue
4%
#365a92
Blue
4%
#393e4e
Blue
4%
#413326
Orange
4%
#584531
Orange
4%
#6a6150
Orange
4%
#715cdd
Blue
4%
#7c2629
Red
4%
#ca3c3c
Red
4%
#d4202b
Red
4%
#f57e2b
Orange
4%
#0365d4
Blue
4%
Popular Heading Fonts
Trebuchet MS
Sans Serif
Helvetica
Sans Serif
Merriweather
Serif
Baskerville
Serif
Open Sans VariableFont
Sans Serif
Roboto
Sans Serif
Montserrat
Sans Serif
Average Brand Voice
Formality
69%
Humor
7%
Enthusiasm
52%
Technicality
79%
Warmth
26%
Confidence
85%
Urgency
41%
Exclusivity
35%
Nostalgia
24%
Rebellion
17%
Brand Map
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Brands in Firearms
Industry Stats
20
Total brands
11
With logos
6
Voice analyzed
3
With social