Firearms
Brand identity analysis across 24 brands in the firearms industry.
Dominant Colors
#a20a0a
Red
40%
#0051c3
Blue
8%
#122c77
Blue
4%
#2f3941
Blue
4%
#365a92
Blue
4%
#393e4e
Blue
4%
#413326
Orange
4%
#4693ff
Blue
4%
#584531
Orange
4%
#647080
Blue
4%
#6a6150
Orange
4%
#6b5150
Red
4%
#715cdd
Blue
4%
#7c2629
Red
4%
#ca3c3c
Red
4%
Popular Heading Fonts
Trebuchet MS
Sans Serif
Helvetica
Sans Serif
Merriweather
Serif
Montserrat
Sans Serif
Open Sans VariableFont
Sans Serif
Roboto
Sans Serif
Baskerville
Serif
UnitedSansBd
Sans Serif
Average Brand Voice
Formality
66%
Humor
9%
Enthusiasm
53%
Technicality
78%
Warmth
29%
Confidence
84%
Urgency
42%
Exclusivity
36%
Nostalgia
30%
Rebellion
20%
Brand Map
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Brands in Firearms
Industry Stats
24
Total brands
14
With logos
9
Voice analyzed
4
With social