Furniture

Home & Garden

Brand identity analysis across 8 home & garden brands in the furniture industry.

Dominant Colors

#c00101

Red

39%

#cd0404

Red

39%

#00737a

Blue

7%

#837362

Orange

4%

#eb4036

Red

4%

#e7ddd0

Orange

4%

#029342

Green

4%

Popular Heading Fonts

Source Sans 3

Sans Serif

Space Grotesk

Sans Serif

Marcellus

Serif

AtlasGrotesk-Medium

Sans Serif

Oswald

Sans Serif

Montserrat Flex

Sans Serif

Jost

Sans Serif

Average Brand Voice

Formality

57%

Humor

14%

Enthusiasm

63%

Technicality

45%

Warmth

60%

Confidence

70%

Urgency

36%

Exclusivity

20%

Nostalgia

32%

Rebellion

6%

Niche Stats

8

Total brands

7

With logos

7

Voice analyzed

5

With social