Municipal Services
Brand identity analysis across 24 municipal services brands in the government services industry.
Dominant Colors
#d51d27
Red
17%
#173271
Blue
17%
#5d4564
Purple
17%
#222855
Blue
17%
#009ba3
Blue
17%
#85a304
Green
2%
#87c548
Green
2%
#a20d0e
Red
2%
#a8d83e
Green
2%
#b70f07
Red
2%
#ccd2d7
Blue
2%
#d4dedb
Green
2%
#e2edf0
Blue
2%
#eae7d5
Yellow
2%
#ed1c24
Red
2%
Popular Heading Fonts
Arial
Sans Serif
Mulish
Sans Serif
Louka Bold
Sans Serif
Bai Jamjuree
Sans Serif
Helvetica
Sans Serif
Roboto
Sans Serif
Oswald
Sans Serif
PT Sans
Sans Serif
Poppins
Sans Serif
avenir-lt-w01_85-heavy1475544
Sans Serif
Average Brand Voice
Formality
78%
Humor
8%
Enthusiasm
35%
Technicality
55%
Warmth
47%
Confidence
73%
Urgency
23%
Exclusivity
15%
Nostalgia
25%
Rebellion
4%
Niche Stats
24
Total brands
19
With logos
24
Voice analyzed
6
With social
