Government Technology

Brand identity analysis across 21 brands in the government technology industry.

Dominant Colors

#e8281f

Red

13%

#00a0ff

Blue

6%

#012d74

Blue

6%

#014f85

Blue

6%

#020381

Blue

6%

#0654c4

Blue

6%

#0861ff

Blue

6%

#296592

Blue

6%

#4176ac

Blue

6%

#4aeadc

Blue

6%

#4b40ff

Blue

6%

#8b072a

Pink

6%

#8f1cff

Purple

6%

#9ea7c6

Blue

6%

#dfe9fa

Blue

6%

Popular Heading Fonts

Graphik

Sans Serif

ProximaNova-Bold

Sans Serif

Roboto Slab

Slab Serif

a11y

Sans Serif

sofia-pro

Sans Serif

Average Brand Voice

Formality

75%

Humor

20%

Enthusiasm

69%

Technicality

68%

Warmth

48%

Confidence

81%

Urgency

58%

Exclusivity

37%

Nostalgia

22%

Rebellion

19%

Brand Map

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Industry Stats

21

Total brands

17

With logos

4

Voice analyzed

4

With social