Government Technology

Brand identity analysis across 19 brands in the government technology industry.

Dominant Colors

#e8281f

Red

13%

#00a0ff

Blue

6%

#012d74

Blue

6%

#0654c4

Blue

6%

#0861ff

Blue

6%

#296592

Blue

6%

#475bb2

Blue

6%

#4b40ff

Blue

6%

#8b072a

Pink

6%

#8f1cff

Purple

6%

#9ea7c6

Blue

6%

#dfe9fa

Blue

6%

#e9271f

Red

6%

#e9281f

Red

6%

#ef8180

Red

6%

Popular Heading Fonts

Graphik

Sans Serif

ProximaNova-Bold

Sans Serif

Roboto Slab

Slab Serif

a11y

Sans Serif

cc_egov-fontello

Decorative

sofia-pro

Sans Serif

Average Brand Voice

Formality

70%

Humor

16%

Enthusiasm

70%

Technicality

62%

Warmth

48%

Confidence

78%

Urgency

62%

Exclusivity

35%

Nostalgia

21%

Rebellion

21%

Brand Map

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Industry Stats

19

Total brands

16

With logos

5

Voice analyzed

5

With social