Health Insurance

Brand identity analysis across 12 brands in the health insurance industry.

Dominant Colors

#0061af

Blue

8%

#0079c8

Blue

8%

#01a3e0

Blue

8%

#027b47

Green

8%

#036792

Blue

8%

#039ad9

Blue

8%

#1226ab

Blue

8%

#224c5a

Blue

8%

#b6d0de

Blue

8%

#ca167c

Pink

8%

#eae8ec

Purple

8%

#efb119

Orange

8%

Popular Heading Fonts

Merriweather

Serif

Montserrat

Sans Serif

barmer-beat

Sans Serif

Average Brand Voice

Formality

58%

Humor

26%

Enthusiasm

69%

Technicality

44%

Warmth

74%

Confidence

76%

Urgency

44%

Exclusivity

29%

Nostalgia

24%

Rebellion

16%

Brand Map

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Industry Stats

12

Total brands

10

With logos

2

Voice analyzed

4

With social