Home Improvement

Brand identity analysis across 2,446 brands in the home improvement industry.

Dominant Colors

#0097f5

Blue

28%

#014fa1

Blue

12%

#1b3bd0

Blue

7%

#fcae00

Orange

7%

#ef1c24

Red

6%

#8c6954

Orange

6%

#007cba

Blue

6%

#020381

Blue

5%

#7bdcb5

Green

4%

#d63384

Pink

3%

#d4e3e8

Blue

3%

#007aff

Blue

3%

#cc0000

Red

3%

#0080ff

Blue

3%

#d6101a

Red

3%

Popular Heading Fonts

Arial

Sans Serif

Montserrat

Sans Serif

Roboto

Sans Serif

Poppins

Sans Serif

Open Sans

Sans Serif

Exo 2

Sans Serif

Tahoma

Sans Serif

Helvetica

Sans Serif

Verdana

Sans Serif

Oswald

Sans Serif

Average Brand Voice

Formality

58%

Humor

15%

Enthusiasm

59%

Technicality

51%

Warmth

58%

Confidence

74%

Urgency

37%

Exclusivity

21%

Nostalgia

24%

Rebellion

8%

Brand Map

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Niches in Home Improvement

Furniture

6 brands

Flooring Services

5 brands

Windows & Doors

5 brands

Industry Stats

2,446

Total brands

1,792

With logos

2,138

Voice analyzed

820

With social