Human Resources Technology

Brand identity analysis across 5 brands in the human resources technology industry.

Dominant Colors

#0051c3

Blue

20%

#b525ed

Purple

20%

#e94c2c

Red

20%

#f05b24

Orange

20%

#fbcc31

Yellow

20%

Popular Heading Fonts

Hanken Grotesk

Sans Serif

Lato

Sans Serif

Open Sans

Sans Serif

Average Brand Voice

Formality

71%

Humor

19%

Enthusiasm

65%

Technicality

69%

Warmth

46%

Confidence

78%

Urgency

61%

Exclusivity

35%

Nostalgia

16%

Rebellion

25%

Brand Map

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Industry Stats

5

Total brands

4

With logos

3

Voice analyzed

2

With social